Anheuser-Busch InBev reforms “Tilt”

Categories: Malt Beverages
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Published on: October 22, 2010
A-B InBev's new Tilt
A-B InBev's new Tilt

Tilt is back. It’s possible that many of you didn’t even know it went anywhere or that it existed at all. But this beverage has been through quite a journey. Tilt was first introduced as an energy drink containing alcohol and in 2008 it was reformed with a different formula of energy ingredients. As the industry starts pulling away from the energy/alcohol hybrid, due to unfavorable scrutiny and a lawsuit on rival MillerCoors’ product Sparks, Tilt has been stripped of its energizing components and is n0w being marketed as another “malternative”.

The latest Tilt is packaged in 24 oz. cans in four flavors; easily titled as Purple, Blue, Green, and Red. They each have an alcohol content of 12%.

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